Privacy Policy

NYRA operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, as a customer, with a personalized shopping experience (the “Services”). NYRA is a store powered by Shopify, which enables us to provide the Services.

This Privacy Policy describes how we collect, use, and disclose your personal information when you access or use the Services, make a purchase or other transaction, or otherwise communicate with us.

In the event of any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy will prevail with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By accessing and using our Services, you acknowledge that you have read this Privacy Policy and understand the practices regarding the collection, use, and disclosure of your information described herein.

01 — Personal Information We Collect or Process

When we use the term “personal information,” we mean information that identifies you or can reasonably be linked to you or another person.

Personal information does not include information collected anonymously or de-identified so that it cannot identify or reasonably be linked to you.

Depending on how you interact with the Services, where you live, and as permitted or required by applicable law, we may collect or process the following categories of personal information:

Contact details: including your name, address, billing address, shipping address, phone number, and email address.
Financial information: including credit card numbers, debit card numbers, bank account details, payment card information, transaction details, payment method, payment confirmation, and other payment details.
Account information: including your username, password, security questions, preferences, and settings.
Transaction information: including items you view, place in your cart, add to your wishlist, purchase, return, exchange, or cancel, as well as your previous transactions.
Communications with us: including information you provide when contacting us, such as when submitting a customer service inquiry.
Device information: including information about your device, browser, network connection, IP address, and other unique identifiers.
Usage information: including information about how and when you access or interact with the Services.

02 — Sources of Personal Information

We may collect personal information from the following sources:

Directly from you, including when you create an account, access or use the Services, communicate with us, or otherwise provide us with your personal information.
Automatically through the Services, including from your device when you use our products or services or access our websites, and through cookies and similar technologies.
From our service providers, including when we engage them to implement certain technologies and when they collect or process your personal information on our behalf.
From our partners or other third parties.

03 — How We Use Your Personal Information

Depending on how you interact with us or which Services you use, we may use your personal information for the following purposes:

Providing, Personalizing and Improving the Services

We use your personal information to provide the Services, including to perform our contract with you, process payments and orders, remember your preferences and items you are interested in, send account-related notifications, process purchases, returns, exchanges or other transactions, create and manage your account, arrange shipping, facilitate returns and exchanges, enable you to post reviews, and provide a personalized shopping experience, such as recommending products related to your purchases.

This may include using your personal information to personalize and improve the Services in a more relevant way.

Marketing and Advertising

We use your personal information for marketing and promotional purposes, such as sending marketing, advertising and promotional communications by email, SMS or postal mail, and displaying online advertisements for products or services on the Services or other websites.

These advertisements may be based on products you have previously purchased or added to your cart, as well as your other activity on the Services.

Security and Fraud Prevention

We use your personal information to authenticate your account, provide a secure payment and shopping experience, detect, investigate or respond to fraudulent, illegal, dangerous or malicious activity, protect public safety, and secure our Services.

If you choose to use the Services and create an account, you are responsible for maintaining the confidentiality of your account credentials. We strongly recommend that you do not share your username, password, or other access credentials with anyone.

Communicating With You

We use your personal information to provide customer service, respond to your requests, provide effective services, and maintain our business relationship with you.

Legal Reasons

We use your personal information to comply with applicable laws or respond to valid legal processes, including requests from law enforcement agencies or government authorities, investigate or participate in civil discovery proceedings, potential or ongoing litigation, or other legal proceedings, enforce our terms or policies, and investigate potential violations thereof.

04 — How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes in accordance with this Privacy Policy. These circumstances may include:

With Shopify, service providers, and other third parties that provide services on our behalf, such as IT management, payment processing, data analytics, customer service, cloud storage, processing, and shipping.
With business and marketing partners to provide marketing services and deliver advertisements. For example, we use Shopify to support personalized advertising through third-party services based on your online activity across different merchants and websites.
When you instruct us, request us, or otherwise consent to the disclosure of certain information to third parties, for example to ship products to you or through your use of social media widgets or login integrations.
With our affiliates or more generally within our group of companies.
In connection with a business transaction such as a merger or bankruptcy, to comply with applicable legal obligations, enforce applicable terms or policies, and protect or defend the Services, our rights, and the rights of our users or third parties.

05 — Relationship With Shopify

The Services are hosted by Shopify, which collects and processes personal information regarding your access to and use of the Services in order to provide and improve the Services.

Information you submit through the Services will be transmitted and shared with Shopify and third parties that may be located in countries other than your country of residence.

In addition, to protect, develop, and improve our business, we use certain enhanced Shopify features that incorporate data and information from your interactions with our Store, other merchants, and Shopify.

For these enhanced features, Shopify may use personal information collected from your interactions with our Store, other merchants, and Shopify.

In these circumstances, Shopify is responsible for processing your personal information, including responding to requests to exercise your rights regarding Shopify’s use of your personal information for these purposes.

You can learn more through the Shopify Consumer Privacy Policy and, depending on your location, exercise certain privacy rights through the Shopify Privacy Portal.

06 — Third-Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties.

If you follow links to websites that are not affiliated with us or that we do not control, we recommend reviewing their privacy and security policies and other terms and conditions.

We do not guarantee and are not responsible for the privacy or security of these websites, including the accuracy, completeness, or reliability of information found on them.

Information you provide in public or semi-public areas, including information shared on third-party social media platforms, may also be visible to other users of the Services and/or users of those third-party platforms without restrictions on its use by us or third parties.

The inclusion of such links does not, by itself, imply endorsement of the content of those platforms or their owners or operators, unless otherwise stated on the Services.

07 — Children’s Data

The Services are not intended for use by children, and we do not knowingly collect personal information from children under the age of majority in your jurisdiction.

If you are the parent or guardian of a child who has provided us with personal information, you may contact us using the details below to request its deletion.

As of the effective date of this Privacy Policy, we are not aware that we “share” or “sell,” as those terms are defined under applicable law, personal information relating to individuals under the age of 16.

08 — Security and Retention of Your Information

Please note that no security measure is perfect or completely secure, and we cannot guarantee “perfect security.”

Additionally, any information you send to us may not be secure during transmission. We recommend that you do not use unsecured channels to communicate sensitive or confidential information to us.

The length of time we retain your personal information depends on various factors, such as whether we need the information to manage your account, provide the Services, comply with legal obligations, resolve disputes, or enforce other applicable agreements or policies.

09 — Your Rights and Choices

Depending on where you live, you may have some or all of the rights described below regarding your personal information. These rights are not absolute, may apply only in certain circumstances, and in some cases we may refuse your request as permitted by law.

Right of access / right to information: You may have the right to request access to the personal information we hold about you.
Right to deletion: You may have the right to request that we delete personal information we hold about you.
Right to correction: You may have the right to request correction of inaccurate personal information we hold about you.
Right to portability: You may have the right to receive a copy of the personal information we hold about you and request that it be transferred to a third party, subject to certain circumstances and exceptions.
Communication preferences: We may send you promotional emails. You can opt out at any time using the unsubscribe option included in our emails. If you unsubscribe, we may still send non-promotional emails relating to your account or orders.

Additional Rights for the UK and European Economic Area

If you live in the United Kingdom or European Economic Area, subject to applicable exceptions and limitations, you may also have the following rights:

Objection to and restriction of processing: You may have the right to ask us to stop or restrict the processing of your personal information for certain purposes.
Withdrawal of consent: Where we rely on your consent to process your personal information, you have the right to withdraw that consent. Withdrawal will not affect the lawfulness of processing based on your consent before its withdrawal.

You may exercise these rights through the relevant areas of the Services or by contacting us using the details below.

We will not discriminate against you for exercising these rights. We may need to verify your identity before processing your request, as permitted or required by applicable law.

10 — Complaints

If you wish to make a complaint about how we process your personal information, please contact us using the details below.

Depending on where you live, you may have the right to appeal our decision by contacting us or by filing a complaint with your local data protection authority.

For the European Economic Area, you can find the relevant supervisory authorities through the European Data Protection Board.

11 — International Transfers

We may transfer, store, and process your personal information outside the country in which you reside.

If we transfer your personal information outside the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms, such as the European Commission’s Standard Contractual Clauses or, where applicable, equivalent contracts issued by the relevant UK authority, unless the data is transferred to a country recognized as providing an adequate level of protection.

12 — Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for operational, legal, or regulatory reasons.

We will publish the revised Privacy Policy on this website, update the “Last Updated” date, and provide notice as required by applicable law.

13 — Contact

If you have questions about our privacy practices or this Privacy Policy, or if you wish to exercise any of your rights, please contact us.

For the purposes of applicable data protection laws, NYRA is the controller of your personal information.

Email: nyraofficialstore@gmail.com